Goals and Objectives FY 10 to FY 15
A center for ideas, information and inspiration
Goal 1. Children will discover the joy of reading and become lifelong learners.
Objective 1. The Children’s staff will offer at least two programs each calendar year on the importance of reading or related literacy topic.
Activities:
- Investigate and book speakers to present programs on reading or related literacy topic. FY10-15
- Develop a minimum of two bookmarks about reading or a literacy related topic. FY11
Objective 2. Children’s staff will offer programs that reach an expanded audience.
Activities:
- Investigate optimum scheduling needs in order to offer Saturday and/or evening story times. FY11.
- Offer a minimum of one program per year aimed at a multigenerational audience partnering with the Teen Service librarian and/or the Adult Services librarian.
- Investigate programs of interest for children ages seven and older and present one new program annually.
Objective 3. Circulation of the Children’s collection will increase an average of 2.5% per year through the end of FY15.
Activities:
- Organize and label the collection for easy browsing by patrons. FY11
- Identify high interest collections with signage. FY10
- Develop proactive strategies to connect children/parents with books. FY10-11
- Create a minimum of four readers’ advisory lists annually on high interest topics.
- Investigate adding more popular series books to standing order plan. FY10-11
- Increase size of audio collection by 20%. FY10-11
Objective 4. The Children’s Room will become a destination for families during non-programming hours as measured by increased headcount taken at regular intervals.
Activities:
- Add activity islands in the preschool area. FY10
- Offer drop in crafts a minimum of four times during the school year. FY11
- Offer an art box with coloring materials at the circulation desk. FY10-11
- Children’s Librarian will visit a minimum of two children’s rooms per year seeking fresh ideas for activities.
Goal 2. Teens will expand their interests and excite their imaginations through programs and materials that provide enjoyable experiences.
Objective 1. Teen librarian will offer programs that reach an expanded audience.
Activities:
- Expand participation in the Teen Advisory Group by proactively inviting teens personally to come; continue to involve teens in the planning and development of programs
- Investigate programming ideas and implement a minimum of two new kinds of programs each year.
- Begin offering quarterly Friday evening programs.
- Investigate having a rock band perform at the library a minimum of once a year.
- Offer a minimum of one program per year aimed at a multigenerational audience partnering with the Children’s librarian and/or the Adult Services librarian.
Objective 2. Circulation of the teen collection will increase by an average of 2.5% per year through the end of FY15.
Activities:
- Increase size of multimedia collections including: CDs, video games, DVDs, audio books, and downloadable formats by 2.5% annually.
- Develop pro-active strategies to connect teens with books and other library material in the teen collection. FY10-11
- Include related book displays for all programs. FY10-11
Objective 3. The Teen Zone will become a destination for teens as measured by increased headcount taken at regular intervals.
Activities:
- Investigate the development of an after-school homework center run by volunteers. FY11
- Promote the use of in-house items (magazines, board games) and add to collections as requested. FY10-11
Goal 3. Adults will enjoy a wide variety of popular materials, have access to informational resources, and will be offered a wide array of programs and events.
Objective 1. Develop tools that will help patrons navigate the library’s online resources and other reliable information sources.
Activities:
- Design a “Need Information On…: page for the library’s web site. FY13.
- Continue adding to the Reference Department’s Delicious account, an online book marking system—ongoing.
- Identify commonly used periodicals in the library’s databases to isolate for easy access. FY12.
Objective 2. Expand readers’ advisory services.
Activities:
- Develop a schedule for updating recommended reading list. FY11
- Market the library’s “New This Month” LibraryThing page through the promotion of a talking point bookmark. FY11
Objective 3. Adult Services will offer programs that reach an expanded audience.
Activities:
- Establish a literary/academic lecture series to be held on alternate years from Wilmington Reads. FY10, FY12, FY14.
- Research the ways other libraries encourage civic engagement through programming. FY11
- Hold at least three daytime programs per year; hold Friday evening event every quarter.
- Offer a minimum of one program per year aimed at a multigenerational audience partnering with the Teen Service librarian and/or the Children’s librarian
Objective 4. Circulation of the adult collection will increase an average of 2.5% per year through the end of FY15.
Activities:
- Complete the recataloging of the non-fiction collection into neighborhoods; add appropriate signage. FY11.
- Add gaming software to the adult circulating collection. FY11
- Investigate adding e books to the adult circulating collection. FY11
Goal 4. Patrons will be able to obtain materials in good condition conveniently and with reasonable speed.
Objective 1. The library’s collections will be weeded continuously based on use and condition.
Activities:
- Develop a weeding schedule monitor so that the shelves remain no more than ¾ full (7/8 full in children’s department).
- Circulation staff will check condition of items at check and if needed, will route them to the appropriate department to be repaired, replaced or withdrawn.
Objective 2. Items will be ordered, processed, and shelved ASAP.
Activities:
- Selectors will review catalogs and will submit items to Technical Services Department within two weeks of receipt; selectors will be proactive in checking online sources such as Amazon, bestseller lists, etc.
- Technical Services will order items within 24 hours and process high demand items within 48 hours of delivery.
- Carts of processed items will be sent to departments by 4:30 daily to be made available to the public within 24 hours.
- Investigate using a rental books service instead of purchasing multiple copies of bestsellers to meet demand. FY10-11
Objective 3. Investigate the cost of adding Sunday hours during the school year. FY 12
Goal 5. Residents will have reliable public access computers and opportunities to learn about emerging technologies.
Objective 1. Annually review and update the library’s technology plan.
Activities
- The technology plan will address the issues of sustainability and the development of courses for the public.
- Head of Technical Services will chair in-house Technology Committee meeting bi-monthly to review ongoing technology needs and issues.
- Head of Technical Services will attend regional technology meetings as well as related workshops and conferences.
A visible and integral part of the community
Goal 1. Residents will take advantage of the library’s resources by being made aware of its programs and services through effective marketing and promotion.
Objective 1. The library will have an identifiable brand used across all promotional materials. FY11.
Activities:
- Develop tagline (FY10) and implement in FY11.
- Investigate hiring a professional graphic designer to redesign logo and templates for library communication materials. FY11
Objective 2. The library will expand the use of traditional methods of marketing such as newsletters, displays, brochures, handouts, bookmarks, and local cable TV.
Activities:
- Investigate the cost of developing and mailing a quarterly newsletter to all Wilmington households. FY11
- Ask public schools to distribute library promotional material to students to take home. FY11
- Seek to place library promotional materials in new venues such as doctors’ offices, preschools, etc. FY11
- Create three bookmarks about library services offered by the Children’s, Teens, and Adult departments for staff to use as talking points; update annually. FY11,
- Film at least two programs annually to air on local cable. FY11
- Develop a schedule for submitting information to the local television calendar of events. FY11
- Investigate cost of LCD sign in front of library. FY10-11
Objective 3. The library will use social networking sites to market library services.
Activities:
- Create policy and procedures for using and maintaining social networking sites. FY10-11
- Promote the library’s presence on social networking sites (i.e. Facebook, Twitter, Flikr, etc.) through the web site, bookmarks, flyers, press releases, etc. FY10-11
Objective 4. The library’s web site will be user-friendly and up-to-date.
Activities:
- Update and add content to the children’s page on the library’s web site. FY10-FY11.
- Redesign library web site. FY11.
- Promote new library web site with talking point bookmark. FY11
Objective 5. Library services will be marketed to targeted populations.
Activities:
- Children’s librarian will develop a marketing campaign to parents of young children about the importance of reading. FY11.
- The Teen librarian will develop a marketing campaign to promote the use of teen services. FY11.
- The Adult Services librarian will develop a marketing campaign promoting library services to men. FY11
Goal 2. The community will be enriched by partnerships with businesses, schools and local organizations.
Objective 1. Library staff will initiate visits with local schools and organizations.
Activities:
- Library Administration will attend/speak at a minimum of three local organization meetings annually (Chamber of Commerce, Rotary, July 4th Committee, etc.)
- Adult Services librarian will attend/speak at a minimum of three local organization meetings annually (Senior Center, Women’ Club, Art Council, etc.)
- Adult Services librarian will reach out to non-library sponsored book clubs. FY11.
- Teen librarian will visit the middle school and the high school monthly; visit Milestone halfway house for teens at least once a year.
- Children’s librarian will visit each local elementary school at least once during the school year; will invite or visit each local preschool center a minimum of once a year.
Goal 3. Patrons will appreciate the Town’s heritage with an accessible local history collection.
Objective 1. Increase the accessibility of the local history collections through digitization by FY14.
Objective 2. Investigate options for supporting local oral history projects by FY13.
Goal 4. Residents will be informed about local resources and events by convenient access to community information.
Objective 1. Expand, organize, and make available community information of interest to patrons. FY11, FY12.
Activities:
- Organize a fair for nonprofit organizations to promote volunteer opportunities and ways to become involved in community service. FY11
A learning and evolving organization
Goal 1. Residents will have a public library responsive to their needs.
Objective 1. Seek a steady stream of feedback from the community through focus groups, surveys, comment cards, evaluation forms, web site, and social networking sites.
Activities:
- Add a “How are we doing?” link to web site. FY11
- Conduct focus group for men. FY11.
- Actively promote library comment cards at check out every six months for one week.
Objective 2. Annually review policies to ensure they are in line with needs and best practices.
Activities:
- Review and update collection development policy. FY11
- Review and update bulletin board policy. FY11
- Review and update the customer service policy. FY11
Objective 3. Continually review procedures and staffing patterns for efficiency for optimum use of library resources.
Activities:
- Investigate adding self-checkout stations. FY11
- Circulation staff will meet bi-monthly to identify out of date, inefficient and inconsistent practices.
Objective 4. Continuously scan the environment for new technologies and other trends and develop them as appropriate to enhance library services.
Activities:
- Ask department heads to keep abreast of trends impacting public library services and to share information at monthly meetings.
Objective 5. Seek supplemental funding sources.
Activities:
- Assistant Library Director will seek a minimum of one grant per year.
- Library Director will continue to work closely with the Friend’s group on fundraising efforts.
Objective 6. Continue to evaluate and seek improvement in staff communication.
Activities:
- Conduct annual staff survey for input on satisfaction with internal communications.
- Library Director or Assistant Library Director will attend department staff meetings on average once a month.
- Library Director and/ or Assistant Library Director will meet individually with each employee once a year.
Goal 2. Patrons will be served by an innovative staff with technology resources and competencies necessary to do their work.
Objective 1. Technology Plan will be updated annually and will address regular replacement schedule for staff computers and the development of staff technology competencies.
Objective 2. Provide the necessary support for staff attendance at technology related workshops and conferences.
Activities:
- Request an increase in the library’s conference and training appropriation in the FY11 municipal budget.
Objective 3. One staff meeting per year will include an outside expert to speak on a relevant technology topic.
Activities:
- Request funding from Friends of the Library to subsidize cost of speaker if necessary. FY11
Goal 3. Patrons will receive excellent customer service by a highly trained staff.
Objective 1. Develop customer service standards.
Activities:
- Book a speaker to provide customer service training to staff. FY11
- Request funding from Friends of the Library to subsidize cost of speaker if necessary. FY11
- Create in house committee to get input from staff to develop customer service standards. FY11
- Develop method to monitor and evaluate the implementation of the customer service standards. FY11
- Investigate the wearing of name tags by library staff. FY10
A vibrant and inviting facility
Goal 1. Residents will have a library that provides areas for quiet study.
Objective 1. Investigate ways the small meeting room can be used for quiet study. FY10- FY11
Objective 2. Investigate ways to create a quiet zone in the non-fiction area. FY0-FY11
Objective 3. Evaluate community support for moving forward with a new or renovated facility. FY15.
Goal 2. Residents will have meeting rooms with the latest technology.
Objective 1. Update meeting rooms in calendar year 2010.
Activities:
- Seek input from staff as to technology needs for both meeting room. FY 10
- Contact area libraries with updated meeting rooms to see what they have done. FY10
- Seek proposals from three companies to upgrade meeting rooms. FY10-FY11.
- Seek funds from the Friend’s to subsidize cost of the makeover of the meeting rooms. FY10 –FY11
Goal 3. Residents will have a clean and well-maintained library facility and grounds.
Objective 1. Develop plan for exterior library improvements including new back entrance, awning over book return and handicapped entrance, and outdoor reading area. FY11
Activities
- Ask Friends of the Library to target exterior library improvements in 2010 annual appeal campaign. FY11
- Coordinate a volunteer program to assist with maintaining library grounds, weeds, and picking up litter. FY11
- Ask Department of Public Works to add more trash barrels and implement a schedule for regularly emptying them as well as picking up litter. FY10-FY11
Objective 2. Ask Public Buildings Department to address specific building improvements.
Activities:
- Replace outside doors. FY12
- Replace library windows for appearance and energy efficiency. FY11-FY13
- Replace blinds with transparent window treatments. FY13
- Replace door knobs with door handles/levers for ease of use. FY13
- Add air conditioning or exhaust fan in stairwell to Children’s Room alleviate heat during summer months. FY11
- Upgrade public restrooms. FY14
- Upgrade telephone system. FY12
- Investigate resilient flooring to replace carpet tiles in high traffic areas. FY11
- Replace carpet in large conference room. FY11
- Add air conditioning unit to Children’s Librarian’s office. FY12
- Investigate installation of a building dehumidifier. FY12
Objective 3. Provide a clutter free and neat library appearance.
Activities:
- Develop standards and procedures for maintaining a neat and clean appearance at public service desks. FY10-FY11
- Develop standards for condition, quality and placement of signs, flyers, posters, etc throughout the building. FY10-FY11
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